Passion Vs Pressure: Road to sustainable content.

When I first started creating, I was fueled by pure passion. I was inspired by Sam Kolder, Jay Alvarrez, and all those high-energy influencers who made filmmaking look like the ultimate dream. I wanted to be just like them—traveling, creating, and making a living from my art.

But somewhere along the way, I got lost.

I became obsessed with numbers—views, likes, followers. Every time I posted a video, I checked the stats like my life depended on it. I was chasing virality, hoping for brand deals and sponsorships that never came.

Why? Because I used copyrighted music in my videos.

I never cared about what the algorithm wanted. I just wanted my films to feel right, to match the emotions I envisioned. But because of that, Instagram didn’t push my content, and I never made big money from social media. Slowly, the pressure to “succeed” started crushing my passion. I felt disconnected from my craft.

Then it hit me.

If I kept chasing numbers and algorithms, I was on a one-way road to burnout.

So, I made a choice. Numbers wouldn’t matter more than my art.

I shifted my focus to something I could control—my digital products. I built my website and started selling LUTs, presets, and other creative assets. No more algorithm stress, no more contracts dictating my creativity. Just me, my work, and a community of people who genuinely valued it.

This approach changed everything.

The revenue from my digital products didn’t just support me—it fueled my craft. I could invest back into my films, explore my ideas freely, and most importantly, create without pressure. For the past two years, this shift has kept me in love with my art.

Here’s the biggest lesson I’ve learned: creativity should be sustainable.

No matter what you do—filmmaking, writing, photography, music—forcing yourself to constantly churn out content for the sake of an audience will drain you. Passion isn’t meant to be rushed. If you give yourself the space to grow, your creativity will thrive.

So, if you’re feeling stuck, take a step back. Ask yourself: Am I creating for numbers or the love of my craft? The answer might change everything.

It's not over until you win. Everything in Time.